Needs Statement

A busy professional needs a way to get customizable gifts at a low cost, in a stress-free environment so that he can show his clients that he truly cares about their style and experience.

Idea Generation

Final Design: The AI-esthetic Donut Creator

Design

The AI-esthetic Donut Creator is a feature available on the Bigfoot Donuts website or app. The purpose is to generate a donut or a box of donuts that perfectly encapsulates the style and aesthetic of an individual. Is it Vintage, Y2K, Dark Academia, Goth, Grunge, or Witch in the Desert? Only the donuts can tell you!

The first screen is the app start where you can upload a photo that you think encapsulates the person you are trying to purchase for. You can also write a short description of the person that would trigger keywords attached to the donuts that will be generated.

The second screen is where you can fill out a short questionnaire with options like:

  • What is your favourite season?
  • Pick a favourite landscape.
  • Pick an element.
  • Pick an activity.

The third page is where you will pick out how many donuts you want to generate for your end product.

The fourth page is the donuts that are generated from your questionnaire, with pictures of the proposed styles, the proposed flavours, a short description, and the option to add them to your cart for purchase.

The fifth page is the official checkout screen where you can choose delivery or pick up. You can see the donuts in your cart. You also have access to your account so you can save orders, store payments, and more.

The sixth page is the order progress screen with a loading donut, filling out as the order progresses.

The seventh screen shows previous orders where you can save clients, friends or family for future orders.